SEO isn’t magic.
No sir. And anyone who claims they can guarantee you the top of Google is an abrupt fabricator and a scoundrel. Also, they smell, and we hate them.
Search Engine Optimization is hard work. It requires a great deal of examination, skill and forbearance. Indeed after observing all the best practice industry approaches, it might not yield.
After all, we are at the mercy of a 3rd party here (be it Google, Yahoo, Bing, or whatever search engine happens to tickle your fancy), hence why guarantees of number one placement aren’t worth significant and should be acted with caution.
Rather than think of short term gain, here’s a couple of areas where your SEO focus should go:
Optimize to Solve Problems
Why do people use search engines? More Frequently than not, we’d argue, it’s to crack a challenge.
Still, and someone wants to buy Red Dancing Shoes; also you can answer that ( first world) problem of that person not possessing Red Dancing Shoes If you sell Red Dancing Shoes.
So with that in mind, guarantee that your website is geared towards being a pertinent and useful resource.
Regardless of the products you may sell or the services you may offer, being the best feasible result to a searcher’s problem will help them from pogo-sticking away from your site.
This leads nicely into our next point…
Produce Amazing (Relevant) Content
Gone are the days where you could game the search engines by stuffing irrelevant keywords into your content and watch as your site raced to the top.
Nowadays that the Google algorithm has wised up to those mischievousnesses, the focus is on quality and applicability. Neglect the notion of SEO Copywriting that doesn’t subsist.
Sure, by all means, make sure your content is optimized for the quest by utilising the correct header tags, and alt tags and all that good stuff search engine spiders crave.
But never, ever compromise the quality of your content for the sake of trying to trick Google into ranking your website higher than another.
Google will like your website for who it is, furnished it’s a stronghold of quality, pertinent content is written especially for the user, and not an awkward spammy mess.