Looking to increase the number of new leads coming into the business?
We’ve jointly identified that ranking highly in Google is by far the best way to achieve this.
We’ll look at what is being searched for that you can provide and sell, then make a judgement on where to start in order to get you results fastest.
And we’ll build a long-lasting campaign that has you ranking for all your major keywords.
The objective is simple: dominate Google.
Step 1 | Keyword Research
We will have a call which will help us determine what products and services you offer on a deeper level than we understand right now.
We’ll then go away and produce an action list.
We’ll break this down into months. This plan will be structured to get you results as fast as humanly possible.
Timescales: Week 1
Step 2 | Instant results
Your site has been online for 4 years already which is great.
You’ll already be naturally ranking for a few keywords here and there.
Our job initially will be to do a bunch of “quick fixes” to get you just ranked for something so you can start to see some results coming in.
It’s not instant, but it’s this unique method is the closest you can get to it in the SEO game.
Timescales: Weeks 2-4
Step 3 | The Ultimate Plan
The end game is domination; to dominate your space.
Whatever wacky combination your potential customer types in – boom, you’re there.
That is ultimately how you get on that epic level of lead generation is to simply be everywhere. Now, this isn’t easy, cheap or quick but our hope is by showing you what’s possible and giving you that extra boost in leads, that will go a long way to funding the effort to taking over your local industry in Google.
Timescales: Months 2-6
Step 1 | Audit
Before we get started, we need to understand exactly who we’re trying to target, what they might be interested in and how they might respond to certain things.
Our first step is to always run a comprehensive audit.
This will allow us to build a list of optimized keywords and to zero-in on your most profitable target audience(s). We use industry-leading tools to discover your potential customer’s online activities, interests, and specific demographics. We deep-dive into your website and online presence to assess not only what works well, but also where there are opportunities for improvement.
The list of relevant keyword and web research will be saved in Google Sheets and shared with you, for your viewing and approval.
Step 2 | Defining Goals
No brand, product, industry, or campaign is the same.
We will work with you to define achievable goals and measure the effectiveness of our campaign against those goals with meaningful KPIs whether it be Cost per Click (CPC), or Cost per Acquisition (CPA).
If our audit reveals that you don’t have a clear point of conversion on your site, we will work with you to build landing pages to achieve that (utilizing our keyword research) and tailor our campaigns to that outcome.
As we go forward, results will be provided in monthly reporting.
Step 3 | Starting Your Ads
Based on your keywords, targetting and goals, we will create search-based advertising to be distributed across the chosen networks.
These ads will encompass keywords/phrases, snappy marketing copy and professionally created visuals to catch your customer’s eye. We will include site links, call extensions, callouts, and more to maximize ROI.
Before distribution, all advertising materials will be provided to you for approval before being launched.
Step 4 | Management
On a monthly, weekly, or daily basis, our PPC experts will access and optimize your campaign. This may include removing underperforming ads/keywords, testing new ads/keywords and adding negative keywords to reduce budget waste and improve quality score.
Every month we will email you a snap-shot of where your campaign is, that months conversions and other metrics (vs the previous month) and a list of the optimizations we have made.
We will also let you know which keywords are performing the best so that you can reflect that information in your landing pages and other marketing materials.